Sadly, most people see agriculture as a very nostalgic way of life or as a hobby. The truth is, everyone depends on agriculture. Vegan or omnivore, farmer or athlete, everyone is dependent.
The cool thing about agriculture is that every country in the world has an agricultural industry. Without it, survival is not possible. Sadly, this industry, which is one of the largest worldwide, has lost its voice with its biggest audience-the consumer. We can’t depend on the next generation to tackle the lies that mothers are believing. We have to do something. We have to start conversations. We have to tell our story.
One simple and easy way to connect with consumers is through conversation. At the grocery store people are making their decisions, reading labels and questioning their food. One group in Illinois had mothers who farmed set up booths at the local grocery store and were available to answer questions from other moms and consumer. This built trust. This built a relationship. This put a face to our industry. This promoted the agricultural industry.
Why can’t we do the same? We don’t even need the booth or “mom status” to build trust. Be on the look out for people eating. Be ready to spark a friendly conversation about their choices and also be ready to provide the facts. Tell your story and your connection to agriculture. Tell the consumer about the safety, care and healthiness found in agricultural products and the time producers and farmers put into their products.
This idea is not the most profound one, but it is an easy one. You have no excuse but to get out there and share our story with your roommates, friends, coworkers and people you meet at the store. Every person is involved with agriculture, whether they know it or not.
Blog writer: Lindsay Garrett